FERA Chair of the board Bill Anderson spoke at the “2ª Jornada del Sello Verde” event organized by the Spanish Film Academy in Madrid, Spain on June 6, where experts discussed ways to progress towards more sustainability in the audiovisual sector in two roundtables and a training seminar.
Panel discussion “Sustainable Europe: building a sustainable cinema through creation, production and distribution” addressed the three principles of measuring, reducing, and compensating for a sustainable cinema and how these issues are addressed at the European level.
Moderated by Paloma Andrés, Sustainable Development consultant and co-founder of Mrs. Greenfil, it brought together FERA Chair of the board Bill Anderson; Álvaro Longoria, vice president of the European Producers Club; and Sarah Calderón, CEO of The Film Agency.
Bill Anderson, president of FERA, presented the “Action!” manifesto, consisting of ten creative principles linked to sustainability, organized around three Cs : “carbon, creativity and culture: reduce carbon, promote creativity, focus on culture” he quoted. He described the initiative as infusing sustainability into projects from their conception, citing examples like situating stories within a 100 km radius and making conscious decisions during filming to minimize environmental impact. “It is about bringing sustainability to projects, from creativity”, he specified.
The discussion concluded by encouraging innovative solutions to advance sustainability in cinema, as Paloma Andrés remarked “there is a lot to invent, we don’t have to stay with the fact that we want a seal or certification and that’s it”. The session’s overarching message was that sustainable cinema’s evolution should not be restrained by any means.
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(Picture credit: Juan Carlos Rey)