Oxera Study: The impact of cross-border access to AV content on EU consumers
The research conducted by Oxera was presented last month in Cannes.
This joint report demonstrates that although the Commission’s proposals are intended to increase the availability of content across Europe, it is likely that they would result in significant adverse short-term impacts (up to €9.3bn welfare loss per annum), and that the medium- to long-term consumer outcomes would be worse than they are today (up to €4.5bn welfare loss per annum). In particular, consumers would be worse off through a combination of two main effects:
1) less access to content, and/or higher prices—consumers, particularly those in lower-income Member States, would have less access to content and/or have to pay higher prices than they do now;
2) less content being made—undermining the current system of exclusive and territorial licensing would reduce investment in content, resulting in less content being produced.